And now that it is January 2012, can you think of a better time to jump start your business? With most of the world mired in recession, and everywhere else believing it will spread, there is no better time to act than right now. Prepare your business to beat the competition, starting now.
The way we do business has changed dramatically over the past few years. Current research shows that your prospects now find you over 80% of the time, versus you finding them. And they do this through multiple channels.
Is your company and marketing taking advantage of all of these new tools and marketing channels? These channels include search, mostly Google, and now to a large extent, through social media.
As an example, your website is now your best marketer. But in order for it to become your best marketer, there are three essential elements your website needs.
A website must;
- Attract visitors to your site and business. You must be on the first page of Google, or you won’t get found.
- Engage your visitors to stay on your site to learn about your company. New and relevant content needs to be added at least weekly, and in different formats.
- Find a way to have your visitors leave their contact information so you can follow up with them. You need to give your visitors something for free, and have them leave their contact information to access it.
Does your website have all three of these essential elements? If not, you’re missing out on a lot of business that your competitors are now getting
And social media is playing a huge role in B2B marketing. You need to be found, and be relevant on social media sites like Linkedin, Twitter, and Facebook, along with YouTube and Google+. You should also be using PPC marketing.
Why do you need to be using Social Media?Because that is where your prospects are hanging out on a daily and hourly basis? Is your marketing department keeping you in front of all of your potential clients, by using all of these methods?
